Now we'll show off a little by rotating the text in our banner with the following command.

convert -size 800x200 xc:white -font Helvetica -pointsize 175 -draw "image Over 600,10,175,200 tux_original.gif rotate 180 text -320,-50 'Lug' rotate 180 text 300,178 'Life'" lug_life.gif

which produces an image like this . You should notice that after the rotate operation, the current state of drawing is saved so that you have to rotate the state back to the original rotation to get unrotated text again.